Royal Enfield collaborated with The Brewhouse to design the campaign commemorating their 120 year anniversary, titled ‘120 Years of Pure Motorcycling’.

As a key member of the team, my responsibilities included ideating and developing the visual language that was to be leveraged across diverse media channels including social media, website, books and films. This collaborative effort resulted in a distinctive campaign that celebrated Royal Enfield's heritage and its journey so far. I completed this project during my previous employment with The Brewhouse, New Delhi.


Identity Design    Custom Type

As part of the campaign we worked on a set of 20 films highlighting the 120 stories of Royal Enfield’s history. I was tasked to art direct the film about the story of 4 riders who took the challenge of riding the brand new 250 Continental GT motorcycle from Britain’s top (in Scotland) to Britain’s tip. See the finished film below:

We designed a box set of four books as part of the campaign that contained 120 stories of Royal Enfield’s history. These books were divided based on themes:

1. Racing Ahead: About racings stories. 
2. Beat Must Go On: About the challenges the company faced
3. Made Like a Gun: About the technology and innovations behind the motorcycles.
4. Know No Boundaries: About the incredible adventures people have been on with the motorcycles

Custom type for 1920 – 2021

As part of the project, we designed custom type for the years 1920 and 2021 based on the ‘120’ unit designed by Royal Enfield.