Royal Enfield approached the Brewhouse to design the campaign for their 120 year anniversary called ‘120 Years of Pure Motorcycling’. I was responsible for coming up with the visual language that will be used for their social media, website, books and films along with working on them. Done as a consultant with The Brewhouse.

Identity Design    Custom Type

As part of the campaign we worked on a set of 20 films highlighting the 120 stories of Royal Enfield’s history. I was tasked to art direct the film about the story of 4 riders who took the challenge of riding the brand new 250 Continental GT motorcycle from Britain’s top (in Scotland) to Britain’s tip. See the finished film below:

We designed a box set of four books as part of the campaign that contained 120 stories of Royal Enfield’s history. These books were divided based on themes:

1. Racing Ahead: About racings stories. 
2. Beat Must Go On: About the challenges the company faced
3. Made Like a Gun: About the technology and innovations behind the motorcycles.
4. Know No Boundaries: About the incredible adventures people have been on with the motorcycles

Custom type for 1920 – 2021

As part of the project, we designed custom type for the years 1920 and 2021 based on the ‘120’ unit designed by Royal Enfield.

© Man Versus Type 2023