VegNonVeg is a popular Indian streetwear and sneaker boutique. Their vision was to create a bold and eye-catching storefront that truly represented their brand's identity.
The idea from the beginning was to use oversized typography to showcase the brand name. The challenge was to create a design that was both readable and visually striking, given the size of the typography.
We experimented with close to 100 variations, ranging from unreadable to plain, until we finally arrived at the perfect balance between readability and visual impact. The final design utilized custom typography that was both unique and eye-catching, effectively showcasing the boldness and outspokenness of the brand.
Done as part of previous employment with The Brewhouse, New Delhi.